The Founders

The credentials behind the promise.

Vital Edge was not assembled by marketers entering the wellness market. It was founded by a board-certified surgeon and a master of human performance — the embodiment of the product itself.

  • Board-Certified General & Trauma Surgeon
  • Fellow, American College of Surgeons (FACS)
  • Licensed in Texas, Idaho, Montana, Wyoming & Wisconsin
  • Active telehealth-inclusive malpractice coverage

Wade Dunlap, MD, FACS

Founder · Medical Director

Wade is a board-certified general and trauma surgeon — a discipline where judgment is forged under the highest stakes medicine offers. That clinical authority is the foundation of Vital Edge: every protocol, every lab interpretation, and every prescribing decision in this practice is his.

The majority of wellness and optimization brands cannot offer what Vital Edge begins with. Where others operate from templates and sales scripts, Wade operates from two decades of clinical decision-making — and the conviction that the same rigor applied to saving lives should be applied to extending and elevating them.

Within Vital Edge

  • Physician oversight across every membership tier
  • Protocol development & clinical decision-making
  • Lab review, interpretation & treatment planning
  • Hormone, metabolic & peptide/GLP oversight
  • Prescription & compounding pharmacy coordination
  • Clinical safety, compliance & specialist referrals
  • Personal physician to Private Concierge clients
  • M.S., Human Performance & Nutrition
  • B.S., Exercise Science
  • Women’s wellness & perimenopause specialist
  • Architect of the Vital Edge client experience

Liz Dunlap, MS

Founder · Performance & Nutrition Lead

Liz holds a master’s degree in human performance and nutrition, built on a bachelor’s in exercise science. In a market where most coaching is delivered by certificate holders, her formal training is not a supporting credential — it is a meaningful part of what separates Vital Edge from everyone else.

Every nutrition plan, training program, and supplement architecture at Vital Edge bears her precision. She is also the heart of the client experience: the monthly refinements, the education, the accountability, and the standard of care that makes membership feel less like a program and more like a partnership.

Within Vital Edge

  • Nutrition coaching, meal planning & macro design
  • Strength, home-gym & travel programming
  • Women’s wellness & perimenopause support
  • Lifestyle habit coaching & client education
  • Supplement stack architecture
  • Onboarding experience & progress tracking
  • Education library & ongoing content
“Your edge in wellness — designed by medicine and science.”
The Vital Edge Founding Principle
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Put this team behind your biology.

Submit your confidential assessment. Wade and Liz review every application personally.

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Private Concierge membership is capped at twenty clients.